02 Oct The 5 Reasons Why Your Site Needs Content
Based on studies, only those sites that land on the first page of Google will get the customers. And as far as Google is concerned, they may have many algorithm changes a year, but one thing remains constant – great content. These are the reasons why your site needs content if you want it to rank and bring in site visitors.
Reasons Your Site Needs Content
Leads Potential Customers to Your Site
Consumers looking for answers online can possibly find the solution in content that you have posted on your site.
Let us say a homeowner wants to choose between a paver patio or a stamped concrete patio. If you are a stamped concrete installer and have a blog post comparing the two options, you just might get a new client. Thanks to your article that answers a consumer’s need, you just got a sale.
It Uncovers or Creates a Need
There are times when a potential client does not see or realize a need or want until they see how useful or convenient a product or service can be to them.
So you are a smart home automation provider, and your system provides security even remotely. Homeowners for decades have used padlocks. Then they see your product that allows remote monitoring system with added security and alarm. A well-written piece of content that sells your product’s benefits can uncover or create a need for this client.
It Adds Value to Your Site
In this article about eCommerce sites, it discusses one of the most common blunders of online stores – they have no blog section.
Google loves great content. Between an eCommerce site that is purely selling without valuable information, and a site that has great content related to its products, it is highly likely that Google will find the site with blog posts and make it rank over a competitor that has no content.
Content that is well-written, using carefully researched keywords and valuable, up-to-date information will give you an edge over the competition.
It Shows E.A.T.
Having regular content about your product or service shows both to the consumer and search engines that you know your stuff. It shows Expertise, Authority, and Trustworthiness (E.A.T.).
Consumers may or may not trust you the first time, but having new posts related to your product or service can indeed convince a potential client that they can invest in whatever you are offering.
Other Sites May Link To Your Content
When you offer good valuable information, other sites may cite your article as a reference and add your link in their article. This is called a backlink.
This has tremendous benefits:
- Backlinks can boost ranking. To Google, a backlink is a vote of trust and confidence when other sites are talking about you and linking to you. This is a popularity signal as far as Google is concerned, and can boost your rankings.
- Additional traffic. Imagine the traffic of that site that linked back to you will be your traffic too.
Okay so now we know the reasons why your site needs content, you may have these questions:
- how to blog the right way
- frequency of blogging
- how long should a blog post be
The FAQs of Blogging
How to Blog the Right Way
Writing content is not as easy as just writing a 300- or 500-word article regularly. There are articles and there are SEO-written articles – the difference is night and day.
Take a look at these two screenshots:
The screenshot above shows the article was only indexed for one keyword. Let’s compare it with the next one:
The second one shows it was indexed for 155 keywords. Needless to say, it will come up more in searches for more keywords.
It takes knowledge of SEO writing rules as well as writing that engages a reader to stay and read on.
How Often Should One Blog
There is no hard-and-fast rule to frequency of blogging. However, knowing this little secret will help. When your sitemap has been properly set up and submitted via Google Search Console, each time you post, it informs Google and triggers Google to visit your site.
So the more you post, the more Google visits your site and the faster your articles get indexed.
It also helps to keep in mind that, each well-written post can get your site indexed for more keywords. One well-written article can get indexed for dozens, hundreds, even thousands of keywords. This will increase your chances of being discovered in Google even more.
Here is a screenshot of indexed keywords of a particular site:
Notice anything? The URLs show that most keywords indexed come from the blogs section. The most successful sites post blogs every day, but experts recommend at least once a week. It shows to Google as well that you update your site.
How Long Should a Post Be
Again while there are no strict rules about length, more content shows completeness and thoroughness in information as far as Google is concerned.
In this study by SERPIQ, it shows that longer articles tend to rank better.
Remember though that length must offer valuable content and not just fluff. Again, use of important keywords and updated information on the topic are important.
Your site needs content regularly if you want Google to favorably shine on you. But it has to be written the right way, using keywords, right structure etc. Consider the length of the post and the frequency of posting to improve your chances of ranking.
It gives you an edge if your content is optimized for search engines and written with the target audience in mind, and that is what we do best. Order content today!