Content Strategy: This is How Our Clients Ranked

Content Strategy

Content Strategy: This is How Our Clients Ranked

We all know that Google loves sites with constantly updated content. Now, the next step is where and how to start your content strategy.

Do you just guess keywords based on high volume-low competition keywords? Or do you plan your content based on a detailed content gap analysis between you and your toughest competitors?

How about content length, do you just say, “Maybe 2000 words is enough,”  and hope it will rank? Or do you decide on the length based on top competitors’ content?

This is why at WebProWriters, we offer services that will help you make informed decisions. That way, your content strategy and planning are not just guessing games.

That being said, unless you have an SEO content strategist who has this detailed content planning done for you, we recommend that before you order content, start planning them with our advanced content marketing services.

With our content strategy services, your content will be based on good competitive information.

Content Strategy Services

1. Content Gap Analysis

With our content gap report, we will analyze your competitors, all their indexed pages, and the keywords that they are ranking for.

Then we will analyze them against your site and the keywords your site is indexed for.

From there, if yours is a new site, this will be easier to pick which keywords from this content gap since you are starting with a clean slate.

However, if your site has quite a lot of blog posts already, how do you know what topic should you post next? What keywords are your competitors indexed and ranking for that you are not? What are their top-performing articles?

Whether a new site or an old site, this is where we at WebProWriters will come in with our drill-down content gap analysis.

No, we do not just use the automated content gap button in SEO tools.

What we do is extract the information from your competitors using SEO tools. We will get the keywords they are indexed for and the exact webpage that is ranking for the keyword. Next, we manually do a comparison to give a detailed report.

We then compare your competitors’ content with yours, just like this:

Content GapIn the image above, the N/A in column I shows those keywords of your competitors (in column A) that you are not ranking for. Column D shows the competitors’ exact webpage where the keyword is ranking for. This will give you a clear idea of how their content is.

Going back to column A for the keywords, we next look at the search volume in column C and then the keyword difficulty in column E. The sweet spot is a high search volume and a low number in the keyword difficulty (KD).

This then gives us which keywords to use for your content planning. One can use this content gap analysis report to plan content for several weeks.

So after the content gap, what to do next?

2. Content Template – Analyzing the Top 10 Rivals

Using the focus keyword from the content gap, we next do a content template.

With the content template, we analyze your top 10 rivals for a particular keyword. From there we can determine the recommended length, the keywords to use, among other details:

Content template

The screenshot above shows that the recommended content length for “small business accounting” based on top ranking rivals is 931 words.

3. Viral Content of Competitors

Do you want an idea of the most popular content based on your keyword? We will give you the most viral content in terms of social media engagement, organic traffic, and referring domains that linked back to content related to your topic.

Viral content of competitors

 

In the image above for the keyword “anxiety”, you can see which content had a lot of referring domains, traffic, and most social media engagement.

4.  Basic Technical Onsite SEO

While basic technical onsite SEO is not directly related to the content strategy, it is important to perform this to make sure that your webpages can get indexed – and indexed faster!

These are the basic onsite SEO tasks:

  1. set up of robots.txt file to make sure it includes your sitemap;
  2. verification of your site in Google via Google Search Console so that you can submit your sitemap to improve and hasten faster indexing of your content;
  3. set up of Google Analytics to allow you to see your site’s metrics, such as demographics of site visitors, source of website traffic, etc.

5. Website Audit

After a technical onsite SEO, a website audit is highly recommended. This will check whether there are search engine crawl issues or any other  SEO problems.

No matter how often you publish content and no matter how good they are, if Google cannot crawl your site, then your content might never be indexed!

6. Link Building Report

This link building report gives you a list of broken links of your competitors. From there, you can build your content strategy around it, order content that will be a good replacement for the broken link.

We Recommend Starting with our Content Strategy

After a successful onsite SEO on your website, investing in your content is your most important task. This will eventually pay off when you start ranking organically. This gives the highest ROI, lowest marketing spend, and the most long-term results.

SEO lowest marketing spend

Publishing articles on your website need not be a guessing game if you want to make the most out of them.  These strategies are what we used to plan our high-performing content.

While our writers are  SEO-savvy, to get the most results, we recommend starting with our content strategy and planning services.